![]() This could be explained by Kelloggs themselves changing the branding so the "OO" is styled in the form of the cereal if it was the other way round, but that's not the direction it went - the "OO" was supposed to always have been there, and the "Fruit" spelling the one it changed to, for many people. ![]() Several people have seen references to "Fruit Loops" and there is some evidence of this on the web. Wikipedia (currently) says the popular Kelloggs breakfast cereal was launched in 1962 as "Froot Loops". Current: Froot Loops Fruit -> Froot -> Fruit
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